The Florence in Pink

Florence is the beginning of a tradition, the first in a long line of beautiful, handmade designs that speak of slowing down, of taking our time, of reconnecting with days-gone-by. She is the result of many tireless nights of planning and dreaming. And she will forever be known as our first.

Every inch of her has been lovingly pieced together by human hand. Her exquisite colour comes from some of the most skilled artisans in the world, who use the ancient craft of Indian block printing to bring her to life. Their understanding of this timeless craft is unmatched.

She was made with a shape that offers elegance and accentuation, but also movement and comfort. The stunning wizard sleeves are both romantic and effortless, echoing the soft, dreamy shapes of the 1970s that influenced her formation. 

Every detail has been meticulously chosen: the hand-picked trims and buttons, the invisible side zip from bust to waist for ease, and a waist belt with a gentle stretch so that she can be worn fitted, or free.

Florence can be dressed up or down. She can be worn with or without her belt. She is slow fashion in its purest form: made carefully with 100% cotton, made to last, designed to become a magical part of your story for many, many years to come.

As each piece is hand-printed and made by human hands, slight variations in colour, placement, and pattern are not flaws but marks of authenticity: they are special signatures of the artisans who created her.